About Ninety

About Ninety

At Ninety, we focus on one thing only:

The water you touch and the water you use every day at home.

We are not an electronics store. We are not a tool shop. We are not a general home goods brand.

We specialize in the small plumbing fixtures that water passes through before it reaches a person — the shower head, faucet filter, aerator, bidet sprayer, hose, shower bracket, filter cartridge, or the tool that helps you understand the quality of the water you use every day.

Most people never think about these products until they discover that a simple upgrade can improve shower comfort, increase pressure, reduce splashing, filter impurities, or make everyday water use noticeably better in less than five minutes.


Our Philosophy

We believe the best home upgrades are not always the biggest or the most expensive.

Sometimes the most meaningful improvement happens at the exact point where water becomes part of your daily routine.

That is why Ninety is dedicated to lightweight, smart, easy-to-install household water fixtures that require no plumber, no complicated tools, and no permanent modifications to your plumbing system.


What We Sell

Our catalog is intentionally focused on products that deliver an immediate improvement in everyday life:

  • Filtered shower heads

  • High-pressure shower heads

  • Handheld shower sprayers

  • Faucet water filters

  • Bidet sprayers

  • Shower hoses and wall mounts

  • Faucet aerators and flow regulators

  • Replacement filter cartridges

  • Water quality testing tools

Every product is selected using the same criteria:

real usefulness, fast installation, reliable performance, efficient shipping, and instant perceived value.


What We Do Not Sell

We have intentionally chosen not to sell products that require plumbing work, electrical connections, heavy shipping, or complex installation.

For that reason, you will not find:

  • Under-sink reverse osmosis systems

  • Whole-house filtration systems

  • Water dispensers

  • Electric water appliances

  • Large or heavy products over 1.5 kg packaged

These categories may seem related, but they often create unnecessary complexity, higher shipping costs, and a worse customer experience.

Our goal is not to offer everything. Our goal is to offer the right products for the right use case.


Why “Ninety”

The name Ninety reflects a simple idea:

Improve the 90% of everyday situations with a solution that takes only a few minutes.

Less installation. Less hassle. More immediate comfort.


Designed for Real Homes

We choose products for people who want practical improvements, not renovation projects.

Whether you are upgrading an apartment shower, adding a faucet filter in the kitchen, installing a bidet sprayer, or replacing a worn hose, the experience should be simple:

  • Install in minutes

  • Use immediately

  • Notice the difference right away

No special skills required.


Our Promise

When you buy from Ninety, our goal is not simply to sell an accessory.

We want to provide a product that:

  • installs quickly,

  • works from the first use,

  • improves a daily habit,

  • and makes you think, “I didn’t expect such a small detail to make such a noticeable difference.”

Because water is one of the few things we interact with multiple times every single day.

And we work on the point where that water meets you.